Session 3
The Essential Marketing Guide for LinkedIn

LinkedIn Essentials in LeedsMarketing you, your skills and your achievements is one element that we can do brilliantly on LinkedIn – however, there are also huge possibilities that exist from company perspective, no matter what its size. In this session, we set about unlocking the marketing opportunities that exist in both instances and delve into the key options available on LinkedIn.

We work through all of the key options that are available to individuals, SMEs and corporates alike – we take a look at how to make best use of them and how to help streamline and plan your marketing to make it as efficient as possible and ensure whatever your aims you are working LinkedIn to best effect. We also identify the types of content that work best and look at ways in which you can leverage your connections and / or employees to help spread the word.

Specifically, we look at:

  • LinkedIn Updates and what works best in terms of type, frequency and mix
  • Using your Personal Profile as a Content Marketing tool
  • Getting the best out of Company Pages & Showcase Pages
  • Groups as a marketing tool
  • Direct Marketing with LinkedIn
  • Getting best results from LinkedIn Publisher

Audience:
* Business people, Sales & Marketing teams, Marketing Managers, Sales Managers

Takeaways:
* Understanding how to get the best from the marketing options on LinkedIn
* How to marketing effectively for free using the tools on the site
* Planning your marketing and developing the content you need
* Connecting up the options and creating a powerful marketing strategy

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