Event description

The day is broken up into 4 sessions each covering a key business function of LinkedIn. It’s up to you whether you come for 1 or 2 sessions … or indeed if you want to stay for them all. It depends on what you wish to get out of LinkedIn and the day.

These sessions are:

Session 1: Creating your Ideal LinkedIn Profile & Blueprint

Session 2: The Essentials of Selling with LinkedIn

Session 3: The Essential Marketing Guide to LinkedIn

Session 4: LinkedIn for HR and Recruitment

The day itself is designed to help people who consider that they are not yet getting the best from their activity on LinkedIn or who, in their own words, think “I don’t really know HOW to use it.”

Today, we put that right.

We also make sure that those who are already using the basics are able to up their game in their own specialist area.

The individual workshops are aimed at people who wish to:

* Present themselves in the best possible way on LinkedIn to achieve their objectives
* Get more customers for themselves or their company
* Find the decision makers they need to talk to
* Gain a marketing edge over your competition and keep yourself visible in your market
* Understand how to use LinkedIn to recruit more effectively
* Plan their time on LinkedIn to use it more efficiently

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

All of the techniques we look at can be achieved with the free LinkedIn account and we will of course be focusing on the new LinkedIn interface, Personal Profile and Company Pages providing that it is in place at the time of the workshop.

As mentioned above, the sessions will be seminar based using live examples on LinkedIn rather than hands-on so, while you can bring computers, it is not essential and indeed I find people miss things when they do.